CONCEPT & VALUES
CREATING SPACES
WITH A POSITIVE
IMPACT
Martin Devictor is a mountain enthusiast. After living in London and Paris, he decided to move to the Alps in 2008. This was a pivotal moment and the very first step toward his grand dream—his new plan for the future: to help create a better world where a more harmonious way of living together prevails.
On his own scale, he decided to create spaces that serve as examples of local integration, contributing positively to their surrounding environment. He would leverage his background in finance to support the funding of his projects.
To turn this challenge into reality, he chose to launch an iconic venue in the heart of the French Alps. He founded Mont-Blanc Collection in 2015 and launched the PlanB movement in Chamonix in 2020.
WHY
"PLANB"?
PlanB is the brand that represents the culmination of Martin Devictor’s vision. It is a brand with the ambition to lead the way toward a new standard: excellence. PlanB strives to be different. PlanB aims to be a benefit to its surrounding environment, gradually fostering a positive economic, social, and environmental impact.
PlanB is a new way of thinking, a new way of doing, a new way of welcoming, and a new plan for the future.
.jpg)
our concept
PlanB is a collection of living spaces, offering a hybrid base camp for working, sharing, having fun, and escaping. Each establishment is integrated into local life and draws inspiration from alpine hospitality to support local projects and initiatives, while hosting events open to everyone.
Our living spaces, restaurants, and accommodations are open year-round, featuring a flexible and friendly design that fosters connection and interaction. Our attentive and flexible teams make every stay seamless and tailored to every need.
At PlanB, we are reinventing hospitality by turning our locations into incubators for local life and hubs for exchange and learning.
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
Human
PlanB is a cosmopolitan, inclusive, welcoming, and lively space.
Local
PlanB is an incubator for local projects and initiatives, hosting events that bring together locals, professionals, and travelers.
Useful
It is a versatile, adaptable space, open 4 seasons a year, offering flexible services.
Generous
We offer room rentals, provide games, keep our rates fair, and deliver a tailored service
.png)
Open-minded
Original, stylish, festive. PlanB is open-minded, and so are the people behind it.
.png)
Simple
All-in-one, no-nonsense. There are no problems, only solutions. At PlanB, we say yes by default
Our Manifesto
PlanB: A New Plan for Tomorrow
Born in the heart of the Alps, in Chamonix, PlanB is more than just a place; it’s a philosophy. In a world that moves at breakneck speed, we believe in living together, mutual support, and the magic of human connection.
PlanB is a collection of vibrant spaces where local life meets travelers. These are generous, open spaces where every individual, every idea, and every culture finds its place. Here, generations cross paths, share, and create together. Diversity is our strength, and our connection to the destination is absolute.
At the origin? Martin Devictor, who left finance behind to build a dream: a more supportive, more human world. This vision drives our hotels, restaurants, and bars: dynamic spaces designed to welcome, exchange, and inspire.
At PlanB, diversity is a strength, hospitality is an art, and every day is a new adventure.
Our ambition? To contribute to a world where we grow through our differences.
Our mission? To create spaces that move, inspire, and encourage building the future together.
PlanB is a project in constant evolution, one step, one encounter, one smile at a time.
Arrive as you are, leave inspired!
.jpg)